Hear what our clients say
Klaus
Black Unicorn PR successfully (and quickly) executed a funding announcement that took into account Klaus’ media strategy, securing a lead story on TechCrunch. The campaign highlighted their unique corporate culture in various ways, one of which being very quirky founder photos that grabbed quite a bit of attention. We were able to get an amazing lead story placed in under a couple of weeks, and our wider outreach got several supporting placements.
In early 2024, Klaus was acquired by Zendesk
“It was as seamless as it could get with the guys at Black Unicorn. There was an immediate click in communication style and work culture. I highly recommend BUPR for startups trying to get coverage in top tier publications. All results, no BS.”
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Inzmo
Needless to say, INZMO is a company we are so proud to work so closely with. Black Unicorn PR has partnered with INZMO since late 2020, and the goal has always been to elevate its profile through media placements, positioning Co-Founder Meeri Savolainen as a prominent figure in the insurtech industry.
As a result, INZMO has become a leader in the insurtech sector, with Meeri Savolainen recognised as one of the top 10 women to watch in insurance, providing expert commentary on various topics, including women in tech, fintech, proptech, and rental deposits whenever the opportunity arises. Meeri is a regular speaker at major European tech conferences including Reuters, tech.eu, WebSummit and the likes.
“I have had the pleasure of working with Black Unicorn PR since 2020 and they have proven to be an integral part of our day-to-day activities. They are always one step ahead in the game and have greatly increased our name recognition.”
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Credolab
We are very proud that our partnership with Credolab has established them as global leaders in their field. We fostered strong thought leadership and commentary on relevant trends for their CEO and CSO and Credolab now boasts op-eds in esteemed outlets and a suite of top-tier fintech interviews and podcasts. Just seven months in, they publicly partnered with Provenir and Taktile, setting the stage for more eager collaborators.
We raised extensive awareness in the fintech and Southeast Asian startup sectors and expanded their coverage beyond Asia, raising visibility in global fintech and startup media. We also got credolab speakers published in leading banking and fintech outlets in the US. This diversified PR approach has strategically emphasised thought leadership, partnerships, and expert commentaries while consistently showcasing its thought pioneers in industry dialogues.
“The BUPR team has been more than just the standard agency; they’ve become our trusted partner for all things PR and thoughtful leadership content. BUPR’s outstanding PR work helped increase our visibility and establish Credolab as the thoughtful leader it is in alternative data and fintech”
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Let's work together
We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure
Planet42
We have been working with Planet42, a pioneering South African car subscription company, since 2020. Our mission has been to not just enhance their media presence but also to foster connections with key stakeholders in order to support their aspirations for global expansion and establish a robust brand identity. From their initial seed funding to the landmark $100 million in combined equity and debt financing, our activity has resulted in prominent coverage in top-tier publications like Bloomberg, TechCrunch, Reuters, and Business Insider, among others. These initiatives have significantly contributed to positioning Planet42 as a driving force among Africa’s mobility startups.
Our partnership also involved developing a deeper understanding of the intricate African media ecosystem, creating a communication strategy that resonated with local nuances. This approach has led to securing features in top-tier local publications such as Business Day, News24, BusinessTech and Daily Maverick. Elevating the profiles of Planet42’s co-founders to thought leaders, we also secured keynote speaking opportunities at major events and notable podcast appearances.
“Working with Black Unicorn PR is like having your own in-house rockstar PR team with the benefit that you can fire them immediately if you want to. But you don’t because they’re awesome!”
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Startup Wise Guys
Originating as a small investment fund and startup education program in Tallinn in 2012, it has evolved into one of Europe’s leading accelerators. Despite being under-rated in early-stage startup support, our PR efforts successfully highlighted SWG’s accomplishments over the ten years. The outreach was several weeks long, with carefully coordinated pitching and interviews within our networks. Through several thought-provoking pieces and expert insights, we secured placements (all completely earned and laudatory) in major regional and international media outlets like TechCrunch – where we highlighted SWG team members in city surveys – reaffirming their expertise in the industry.
The Black Unicorn team quickly understood our unique identity and potential for PR as we underwent a European and later global expansion. They connected with ours really well. This combination of chemistry, sound processes and creative ideas led to a true force of nature and results that speak for themselves.
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eAgronom
Black Unicorn PR came into the picture during their Series A round and has helped eAgronom with PR ever since – the objective of which was to announce the news across pan-European media, enhance brand awareness, and establish the CEO, Robin Saluoks, as a thought leader.
Through strategic media engagement, including interviews, profiles, and speaking engagements, we have garnered over 70 earned media placements for eAgronom, solidifying their presence in climate tech and agritech sectors. This visibility has not only cultivated enduring relationships with major outlets like Business Insider and Sifted but has also positioned Robin Saluoks as a leading voice in the industry, earning him invitations to prestigious events and podcasts. As a result, Robin has become a go-to source for discussions on climate tech and startup media.
“Hiring Black Unicorn as our PR agency has been fruitful. I can definitely recommend BUPR to any start-up, because working with them makes you feel they are part of your in-house team.”
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