STARTUP PR WORKSHOPS FOR VC PORTFOLIO COMPANIES
Workshops are a great way for new founders to understand startup PR in a short space of time. With our practical workshop, full of actionable insights, we want to help founders be able to think ‘with a PR hat’. We ensure that the startups involved understand the key concepts and practicalities of startup PR, so they can integrate the knowledge and improve their strategy and decision-making that very same day.
Black Unicorn PR’s workshops are carried out by JJ, the agency’s founder. She is a true PR globetrotter with 14 years of experience in-house, agency-side, and as the head of PR at a sustainability startup before founding Black Unicorn in early 2018.
Our workshops also include the possibility for your portfolio startups to schedule 30-minute one-to-one sessions with JJ or Mauro, Black Unicorn PR’s co-founder, for more tailored advice.
Learn the basics and specifics of public relations strategies for VC portfolio companies, including:
- How to engage and build (long-lasting) relationships with the media
- How to craft an amazing pitch
- What makes news
- What "exclusive" and "embargo" means
- Which assets are useful for journalists and much more
- Key tips for media interviews
Client Workshops past and present
Want to find out more or book in a session?
Accelerators and VC: Tenity; Startup Wise Guys; ffVC, Launchub VC, Firstpick, Iron Wolf, SET University Bootcamp,
But wait, there’s more! Did you know we also offer PR workshops for VC portfolio companies and accelerator programs? We’ll help you with the basics of PR as well as one-to-one consultations in order to bring founders up to speed with startup PR and support you in your journey beyond.
“Our portfolio founders found Julija’s workshop on PR for startups very informative and relevant. Julija perfectly covered all the important topics for early-stage startups planning to begin PR activities. We would definitely work with Julija and her team again for PR mentoring activities.”
Jurgita Sinkevičiūtė
Head of Programs @ FIRSTPICK
Workshop topics include:
Introduction to international startup PR and integrated communications
Developing your PR strategy
Media relations playbook: how to land your startup in Tier 1 media
Media pitching
Media training for C-level executives: nailing your (online/offline) media interview
How to write a killer press release
Our workshops are a two-way communication street and end with Q&As
Thought leadership for startup founders
Communication
Introduction to international startup PR and integrated communications
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We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure