Who We Are

Hi! We’re Black Unicorn PR, a new breed of coffee-fuelled, startup-fired Public Relations and Communications unicorns. We go beyond traditional services and act as more of an in-house extension than an agency, providing startups with the opportunities to excel in the public sphere to put them on the path to success. Here at Black Unicorn PR, helping European companies gain exposure in the international media is super important to us. We have offices both in London, UK, and Vilnius, Lithuania, and thanks to COVID (look, we believe in finding the silver lining) our team works almost entirely remotely and can be found all over the globe – from Spain and South Africa to Germany and Slovakia.

However, our unicorns span way beyond that, across multiple countries and, in fact, continents around the world, and we’re really proud of the wealth of knowledge and nuance that comes with having such a diverse team of ‘corns.

We’re a friendly bunch too! We think it’s essential to partner with real people who keep it real – efficient but cool – a winning recipe if you ask us. Joe brings a creative spark, having a master’s degree in fine arts and extensive experience as a content writer, Jenna brings a passion for human behavior and psychology, and Mauro is a citizen of the world, having lived in Argentina, Germany, the Netherlands, and the UK. Alice has worked for some of the big-wigs like Sky, Virgin Media and ITN, but thrives in PR for tech startups as she loves being part of their journey. Nataliia is a comms professional with 15+ years experience, and Agne has been quoted in the Washington Post (#HumbleBrag) to name just a few of our sparkly unicorns.

Founded by Julija (JJ) Jegorova, we’ve proud to have a seasoned veteran at the Black Unicorn PR helm. A trained journalist with over a decade of experience in public relations worldwide, JJ has worked both in-house and agency-side. When she’s not having her 4th coffee for the day, she can be found jet-setting across Europe delivering talks, offering mentorship, and leading workshops on PR and communications.

We’re also on a mission to educate the market! It sounds cheesy, but knowledge is power, people! Which is one of the reasons we started our blog. Here you can keep your finger on the pulse of all things PR, where to get the best and latest Tech info, and how *not* to get on the wrong side of a journo!
To become the no-brainer partner for startups in becoming companies that interact and thrive within their public spheres.
To help startups and scaleups connect with audiences and stakeholders across different spheres and layers of public life to ensure they maximise opportunities for growth and success.
We’d love to chat! Especially over coffee.

Network

Our team speaks multiple languages, helping our clients overcome any language barriers, and our network of contacts includes journalists, investors, partner agencies, entrepreneurs, and other influencers.

We also work with partner organisations such as incubators, accelerators, and governmental programme agencies.