BECOMING THE VC FUND THAT EVERY FOUNDER WANTS TO CHOOSE
Startups pitch VCs for funding. But in many ways, VCs pitch startups too. They need to be attractive so that the best founders are more likely to choose them over other funds and so secure the best possible deals. And that’s where PR for VCs can come in.
New fund announcements, thought leadership, workshops for your portfolio companies and more – we got it covered.
Benefit from positioning your fund, gaining trust and awareness through PR
- Generate trust and awareness through consistent PR activity where your stakeholders are
- Become a source for journalists and contribute to breaking news with commentary and insight
- Leverage news and announcements to position your product and company
- Showcase depth of expertise and vision with thought leadership
- Work with a team experienced in the field
Clients past and present
Notable media placements
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We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure
What our clients are saying about us
Loved working with BUPR – the team have been very comprehensive in their support, understood our product and mission deeply, and made sure we were able to reach the audiences that we cared about. Would recommend!
Black Unicorn PR brought real fintech expertise to the table from day one. They understood our space, moved fast, and consistently delivered. From securing tier 1 coverage in Reuters, CNBC and more to building executive visibility through BBC and Fortune. Their media network is genuinely impressive, and their ability to adapt to shifting priorities made them feel like an extension of our in-house
Working with Black Unicorn is like having an in-house PR team. They are embedded into our workflow and we see how the work gets done. They understand nuance, strategy, and timing better than most – rare qualities in tech PR. We’ve trusted them to help shape Mindgard’s story in a complex, fast-moving space, and they’ve delivered every time.
Loved working with BUPR – the team have been very comprehensive in their support, understood our product and mission deeply, and made sure we were able to reach the audiences that we cared about. Would recommend!
Black Unicorn PR played a key role in getting the word out about us and our biggest milestones. They truly took the time to understand our mission, and thanks to their work, we were heard globally and successfully raised capital for our first major round. Huge thanks to the team!
We had a great experience with BUPR. The team really takes the time to understand the business and works closely with founders to shape the right narrative, and tell it in the most impactful way. They’re creative, resourceful, and know how to get a lot done with limited time. They don’t sugar-coat things and are refreshingly direct with feedback. They keep their word & deliver on their promise
“Working with Black Unicorn PR was a seamless experience. Their strategic approach and strong media relationships helped us secure coverage in top-tier startup publications, including TechCrunch, Sifted, Tech.eu, and more. The process was smooth, communication was clear, and the results spoke for themselves. A great partner for high-impact PR.”
“The Black Unicorn team quickly understood our unique identity and potential for PR as we underwent a European and later global expansion. They connected with ours really well. This combination of chemistry, sound processes and creative ideas led to a true force of nature and results that speak for themselves.”
“Working with Black Unicorn PR was like drinking HONEY. We got tons of sweet for MONEY. Joe, Agne, Mauro, JJ were professional, friendly, responsive, and sincere. A one-off project naturally turned into a relationship for the long run”
“It’s a pleasure to work with Black Unicorn PR. Their team helped Nordigen with huge long-term value. We are visible in the places that count with positive coverage and participating in relevant media conversations. They are an agency with a true startup mentality and you can see that in the way they work and communicate”
Startup Wise Guys
Originating as a small investment fund and startup education program in Tallinn in 2012, it has evolved into one of Europe’s leading accelerators. Despite being under-rated in early-stage startup support, our PR efforts successfully highlighted SWG’s accomplishments over the ten years. The outreach was several weeks long, with carefully coordinated pitching and interviews within our networks. Through several thought-provoking pieces and expert insights, we secured placements (all completely earned and laudatory) in major regional and international media outlets like TechCrunch – where we highlighted SWG team members in city surveys – reaffirming their expertise in the industry.
The Black Unicorn team quickly understood our unique identity and potential for PR as we underwent a European and later global expansion. They connected with ours really well. This combination of chemistry, sound processes and creative ideas led to a true force of nature and results that speak for themselves.
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We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure