Our Approach
We offer a tailored approach as well as multiple standard packages to suit the needs and ambitions of our clients in the best possible way. Our capabilities span beyond media placement and traditional PR and Communications.
Our style of communication is consultative, taking into consideration our clients’ visions and objectives. Our team is adaptive, carefully considering the best way to tackle individual tasks.
News & Announcements
They don’t call it news for nothing! But what really makes it into a publication? Let us worry about that for you.
We support startups with their key announcements, such as product launches, key hires partnerships, and, of course, funding announcements, so they can create a track record of activity and traction in the media that matters, gaining trust and visibility in the process.
Media Relations
Media relations encompasses a number of activities: from strategising and planning to executing tactics, developing your startup’s relationship with the media is the cornerstone of our work. Think of journalists as important stakeholders, a relationship that we take care of on your behalf. How do we do it? By, conversely, also taking care of them, providing them with valuable stories, sources, tips, and more.
We’re also selective, personable, and knowledgeable - in other words, true professionals. No matter the tactics, strategy, or plans for an individual account – we integrate our clients into our everyday thinking when it comes to our interactions with our journalist network.
Thought Leadership
Thought leadership is an ever-important component of the media landscape, and startup founders, as pioneers of new technologies and innovations testing the limits of industries, are in a position to share their opinions, advice, and observations.
In the startup world, founders matter to stakeholders, and thought leadership helps everyone learn more about these founders and their startups. Whether it comes in the form of a contributed piece to a publication, speaking engagements, podcasts, or other activities, thought leadership plays a central role in our activity mix.
Speaking Opportunities
There is nothing quite like a real-life event in which you can meet useful contacts and like-minded people, learn the latest trends, and have a change of scenery! But even better is to speak at these events and share your message with larger audiences.
Considering your audiences, objectives, and preferences (and the possibility of physically being at those places), our team will devise a list of key events to apply to speak at. Be it a keynote, fireside chat, panel member, or other.
PR Workshops and Consulting
Separate from our agency services, we also offer customised PR training, PR workshops, and consultancy for businesses that want to get a better handle on the theoretical and practical tools for startup PR.
Help your team better understand how journalists think, learn the mechanics of how journalists work and what they perceive as newsworthy, and engage your team with practical exercises.
Our Clients
What our clients are saying about us
The Black Unicorn team quickly understood our unique identity and potential for PR as we underwent a European and later global expansion. They connected with ours really well. This combination of chemistry, sound processes and creative ideas led to a true force of nature and results that speak for themselves.
“Working with Black Unicorn PR was like drinking HONEY. We got tons of sweet for MONEY. Joe, Agne, Mauro, JJ were professional, friendly, responsive, and sincere. A one-off project naturally turned into a relationship for the long run”
“It’s a pleasure to work with Black Unicorn PR. Their team helped Nordigen with huge long-term value. We are visible in the places that count with positive coverage and participating in relevant media conversations. They are an agency with a true startup mentality and you can see that in the way they work and communicate”
“Hiring Black Unicorn as our PR agency has been fruitful. I can definitely recommend BUPR to any start-up, because working with them makes you feel they are part of your in-house team.”
“The BUPR team has been more than just the standard agency; they’ve become our trusted partner for all things PR and thoughtful leadership content. BUPR’s outstanding PR work helped increase our visibility and establish Credolab as the thoughtful leader it is in alternative data and fintech”
“I have had the pleasure of working with them since 2020 and they have proven to be an integral part of our day-to-day activities. They are always one step ahead in the game and have greatly increased our name recognition. I can’t thank the BUPR team enough for all they have done and continue to do for us!”
“Working with Black Unicorn PR is like having your own in-house rockstar PR team with the benefit that you can fire them immediately if you want to. But you don’t, because they’re awesome!”
“It was as seamless as it could get with the guys at Black Unicorn. There was an immediate click in communication style and work culture. I highly recommend BUPR for startups trying to get coverage in top tier publications. All results, no BS.”
Let's work together
We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure
