Our Approach
We offer a tailored approach as well as multiple standard packages to suit the needs and ambitions of our clients in the best possible way. Our capabilities span beyond media placement and traditional PR and Communications.
Our style of communication is consultative, taking into consideration our clients’ visions and objectives. Our team is adaptive, carefully considering the best way to tackle individual tasks.
News & Announcements
They don’t call it news for nothing! But what really makes it into a publication? Let us worry about that for you.
We support startups with their key announcements, such as product launches, key hires, partnerships, and, of course, funding announcements, so they can create a track record of activity and traction in the media that matters, gaining trust and visibility in the process.
Media Relations
Media relations encompasses a number of activities: from strategising and planning to executing a range of tactics. Developing your startup’s relationship with the media is the cornerstone of our work. Think of journalists as important stakeholders, a relationship that we take care of on your behalf. How do we do it? By, conversely, also taking care of them, providing them with valuable stories, sources, tips, and more.
We’re also selective, personable, and knowledgeable - in other words, true professionals. No matter the tactics, strategy, or plans for an individual account – we integrate our clients into our everyday thinking when it comes to our interactions with our journalist network.
Thought Leadership
Thought leadership is an ever-important component of the media landscape, and startup founders, as pioneers of new technologies and innovations testing the limits of industries, are in a position to share their opinions, advice, and observations.
In the startup world, founders matter to stakeholders, and thought leadership helps everyone learn more about these founders and their startups. Whether it comes in the form of a contributed piece to a publication, speaking engagements, podcasts, or other activities, thought leadership plays a central role in our activity mix.
Speaking Opportunities
There is nothing quite like a real-life event in which you can meet useful contacts and like-minded people, learn the latest trends, and have a change of scenery! But even better is to speak at these events and share your message with larger audiences.
Considering your audiences, objectives, and preferences (and the possibility of physically being at those places), our team will devise a list of key events to apply to speak at. Be it presenting a keynote, engaging in a fireside chat, participating in a panel, or other.
Supporting WeRoad at the EU Startups Summit
Supporting WeRoad at the Future Travel Summit
Secured keynote for eAgronom’s Robin Saluoks at EU Startups Summit 2023
Supported bunq’s Ali Niknam during SXSW 2025
Supported bunq’s Ali Niknam during Web Summit 2025
Secured panel for WeRoad’s Fabio Bin on CMO stage at Sifted Summit 2024
Supported bunq’s Bianca Zwart during Sifted Summit 2025
Secured panel for Moth’s Elvira Shishenina at Sifted Summit 2024
Secured fireside chat for utu’s Ameer Jumabhoy at Echelon X
Secured keynote for RedTrack’s Vlad Zhovtenko at TechChill 2025
PR Workshops and Consulting
Separate from our agency services, we also offer customised PR training, PR workshops, and consultancy for businesses that want to get a better handle on the theoretical and practical tools for startup PR.
Help your team better understand how journalists think, learn the mechanics of how journalists work and what they perceive as newsworthy, and engage your team with practical exercises.
PR Workshop for LauncHub
Online workshop for accelerator batch
PR Workshop for Iron Wolf Capital
PR Workshop for Movens Capital
PR workshop for the United Ventures team
Podcasts
Podcasts have become one of the most powerful channels for founders to share their story, build credibility, and reach highly engaged, niche audiences.
Whether you're looking to appear as a guest on established shows or launch your own, we identify the right opportunities and help you make the most of them.
WeRoad joined the Globetrotters Podcast for a special episode 100, sharing the brand’s vision for the future of group
CTO Tomas Navickas joined The CTO Show to explain how operational efficiency has become myTU’s unfair advantage in scaling digit
Jarek joined Tech Talks to discuss Authologic’s approach to identity verification and the growing importance of secure digit
Nordcurrent’s Ada Mockutė-Jaime joined The Gaming Playbook to break down why UGC consistently outperforms paid ads for casual mo
credolab CEO Peter Barcak joined Bank On It to explore alternative credit scoring models and credolab’s vision for financial inclusion.
MOTH’s pioneering work at the crossroads of quantum computing and the creative industries — from music to gaming — was featured
Mindgard’s Peter Garraghan joined the Global Risk Community Podcast to unpack the intersection of AI and enterprise risk management.
Rolands from Nordigen discusses how open banking infrastructure is reshaping financial services across Europe, with a focus on Baltic fintech.
Startup Wise Guys, the team behind Europe’s leading B2B accelerator joined Tech.eu to reflect on Startup Wise Guys’ past, present,
Nordcurrent CMO Ada Mockutė-Jaime joined Perception Paradox to discuss data-driven storytelling and the art of marketing in mob
Our Clients
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We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure
What our clients are saying about us
Loved working with BUPR – the team have been very comprehensive in their support, understood our product and mission deeply, and made sure we were able to reach the audiences that we cared about. Would recommend!
Black Unicorn PR brought real fintech expertise to the table from day one. They understood our space, moved fast, and consistently delivered. From securing tier 1 coverage in Reuters, CNBC and more to building executive visibility through BBC and Fortune. Their media network is genuinely impressive, and their ability to adapt to shifting priorities made them feel like an extension of our in-house
Working with Black Unicorn is like having an in-house PR team. They are embedded into our workflow and we see how the work gets done. They understand nuance, strategy, and timing better than most – rare qualities in tech PR. We’ve trusted them to help shape Mindgard’s story in a complex, fast-moving space, and they’ve delivered every time.
Loved working with BUPR – the team have been very comprehensive in their support, understood our product and mission deeply, and made sure we were able to reach the audiences that we cared about. Would recommend!
Black Unicorn PR played a key role in getting the word out about us and our biggest milestones. They truly took the time to understand our mission, and thanks to their work, we were heard globally and successfully raised capital for our first major round. Huge thanks to the team!
We had a great experience with BUPR. The team really takes the time to understand the business and works closely with founders to shape the right narrative, and tell it in the most impactful way. They’re creative, resourceful, and know how to get a lot done with limited time. They don’t sugar-coat things and are refreshingly direct with feedback. They keep their word & deliver on their promise
“Working with Black Unicorn PR was a seamless experience. Their strategic approach and strong media relationships helped us secure coverage in top-tier startup publications, including TechCrunch, Sifted, Tech.eu, and more. The process was smooth, communication was clear, and the results spoke for themselves. A great partner for high-impact PR.”
“The Black Unicorn team quickly understood our unique identity and potential for PR as we underwent a European and later global expansion. They connected with ours really well. This combination of chemistry, sound processes and creative ideas led to a true force of nature and results that speak for themselves.”
“Working with Black Unicorn PR was like drinking HONEY. We got tons of sweet for MONEY. Joe, Agne, Mauro, JJ were professional, friendly, responsive, and sincere. A one-off project naturally turned into a relationship for the long run”
“It’s a pleasure to work with Black Unicorn PR. Their team helped Nordigen with huge long-term value. We are visible in the places that count with positive coverage and participating in relevant media conversations. They are an agency with a true startup mentality and you can see that in the way they work and communicate”
Let's work together
We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure
