Collaboration type: One-off PR campaign
Timeframe: one-off, Q2 2023
Brief from ffVC
ffVC approached us with a bold goal: generate international visibility as they launched a new €60M fund connecting Central and Eastern Europe (CEE) with Japan, expanding on their existing US-Europe bridge. The fund’s unique cross-continental positioning needed to be clearly communicated and strategically placed across key startup and VC media in Europe, the US, and Asia.
Our Approach with ffVC
- Crafted strong positioning that made the fund’s three-way geographic strategy both easy to understand and exciting to write about.
- Prioritised top-tier tech and startup publications with substantial reach across Europe and global visibility.
- Focused outreach on the story’s uniqueness: a US-headquartered fund, rooted in Warsaw, tapping into Japan to back CEE startups.
Results
We secured high-impact coverage across all the most relevant startup media outlets in Europe, delivering on visibility, credibility, and messaging.
Top-Tier Wins
- TechCrunch (first time ffVC were featured in years)
- Sifted
- Tech.eu
Pan-European Reach
- Additional features in EU Startups, Silicon Canals, The Recursive, Tech Funding News, and regional media across Romania, Poland, Germany, France, and beyond.
- Yahoo syndication extended the reach across the UK, Australia, and Singapore.
The Numbers
- 20+ pieces of coverage
- Global media reach in the tech startup world
- Featured in key CEE startup media outlets, plus pan-European titles
ffVC’s testimonial
“Working with Black Unicorn PR was a seamless experience. Their strategic approach and strong media relationships helped us secure coverage in top-tier startup publications, including TechCrunch, Sifted, Tech.eu, and more. The process was smooth, communication was clear, and the results spoke for themselves. A great partner for high-impact PR.” – Maciej Skarul, Partner at ffVC
Why It Mattered
This campaign not only reintroduced ffVC to the global startup scene but also firmly positioned them as a strategic transcontinental player, a VC connecting ecosystems that rarely intersect.
We were featured in all the main startup outlets for the relevant regions and got coverage from several highly sought-after startup publications.
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