Client: MOTH
Project Type: Long-term
Vertical: Quantum computing, AI, arts, gaming
Timeline: 2024–2025
HQ: London, UK
Brief
MOTH Quantum set out to do something radically different: build a cultural bridge between quantum computing and the creative industries. Operating pre-revenue and pre-product, the London-based company was working at the frontier of deep tech, music, and gaming—long before most in either sector had even considered the overlap.
Our challenge? Position a shapeshifting startup in a complex and emerging space, in a context of limited product news. The opportunity? Claim leadership at the intersection of quantum, AI, and the arts. An intersection few others even saw coming.
Our Approach
Rather than wait for a perfect product or launch moment, we got to work shaping MOTH’s narrative from day one. That meant carving out media territory in three crowded but largely unconnected spaces: quantum computing, creative tech (music and gaming), and AI.
Strategic Positioning
We positioned MOTH not just as a quantum company, but as a cultural catalyst, introducing the possibilities of quantum to entirely new audiences through artistic expression and immersive media.
Media Campaigns & Thought Leadership
We ran parallel campaigns that showcased different facets of MOTH’s work—from AI/quantum music collaborations to gaming experiments powered by quantum algorithms.
To cement long-term credibility, we secured speaking slots at high-calibre events like Sifted Summit and PocketGamer Connects, and podcast appearances on platforms including Physics World.
Results
In just over a year, MOTH Quantum moved from being a brand new company to being seen as a pioneering force in quantum creativity, with several top tier hero pieces of coverage as well as regular presence in quantum-related publications:
Hero Coverage
- VentureBeat (GamesBeat) – Exclusive on MOTH’s entrance into gaming as they hired top quantum games mind James Wootton: “MOTH aims to bring quantum technology to gaming”
- Forbes – Feature on the world’s first AI + quantum album: “New album fuses AI and quantum computing, pushing music’s limits”
- The Next Web – Global exclusive on the first AI + quantum single with artist ILA: “World’s first song made by quantum and AI”
Additional Coverage Highlights
- Maddyness UK
- MusicTech
- Quantum Computing Report
- The Quantum Insider – Jan 2025 feature
- The Quantum Insider – Oct 2024 feature
- Startups Magazine – print feature
- Quantum Zeitgeist
- Physics World podcast
- IoT World Today
Event & Media Presence Highlights
- Sifted Summit 2024 & 2025
- PocketGamer Connects London 2024
- Physics World podcast
Moth at Sifted Summit 2024
Summary
In a landscape filled with hype, MOTH stood apart by grounding speculative tech in real cultural expression. We embraced the ambiguity, turned the multi-discipline chaos into a strategic edge, and used media to test, refine, and amplify emerging narratives.
Even without a finished product, we made MOTH visible at the highest levels of quantum, creative tech, and startup media, laying the groundwork for whatever came next.
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