Collaboration type: One-off campaign
Timeframe: October – December 2022
Vertical: Data / DataOps
Startup HQ: Prague, Czech Republic 🇨🇿 / New York, USA 🇺🇸
About Keboola
Keboola is a data platform company on a mission to become the operating system for data. Its cloud-native platform brings the entire data stack: ingestion, transformation, orchestration, and analytics under one roof, helping data engineering teams focus on value creation rather than infrastructure maintenance. With a pay-per-consumption model designed to serve companies of all sizes, Keboola has built a cult following in the data analytics and business intelligence community, attracting a customer base that includes some of the most recognisable names in Central and Eastern Europe.
Objectives
Black Unicorn PR was engaged by Keboola for a one-off campaign built around the announcement of the company’s $4.5M seed round. The core objectives were:
- Secure international media coverage for the funding announcement, with a flagship placement in a globally recognised tech outlet
- Develop a sharp, media-ready narrative that positioned Keboola clearly within a competitive DataOps landscape
- Execute a coordinated embargo strategy across international media
- Support the team with social media amplification to maximise the impact of the announcement
Context and strategic approach
Keboola came to us at a pivotal moment. The company had genuine traction, a differentiated product, and a strong investor line-up, but operated in a crowded field where clear positioning was essential. DataOps was becoming a buzzword, and we needed to make sure Keboola stood out from the noise.
We developed a messaging framework centred on a single, compelling idea: Keboola as the “operating system for data”. In other words, an all-in-one platform that democratises access to data infrastructure for any business, regardless of size or technical maturity.
VentureBeat was a clear target for Keboola and our pitch landed. The publication published a dedicated hero article. We also ran a wider international outreach to 20+ carefully selected publications on embargo lift day, covering the data, tech, startup, and CEE media verticals. The team supported Keboola throughout with a social media amplification playbook, helping the founders and investors turn the announcement into a sustained, multi-day conversation online.
Results overview
The campaign delivered 14 earned media placements across international outlets, and was picked up in data, startup, enterprise tech, and regional CEE media.
Media highlights
Flagship international coverage
The campaign’s headline win was a dedicated article in VentureBeat — one of the world’s most influential tech and data publications, with a domain authority of 92 and over 1.2 million monthly unique visitors:
- VentureBeat — “Bringing the entire data stack on one platform, Keboola raises $4.5M” by Shubham Sharma — the hero piece that anchored the entire campaign
VentureBeat’s article:
Broader international tech and data media
Strong coverage spread across the data, enterprise tech, and startup media landscape:
- Datanami
- Martech Series
- Tech Funding News
- FinSMEs
- EnterpriseTalk
- Emerging Europe
- AIN.Capital
Czech media
A structured Czech media strategy executed with a local partner delivered strong domestic coverage, with CzechCrunch taking the exclusive before wider outreach to Hospodářské noviny and other national business titles.
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