Client: BROSWARM
Type: Project
Vertical: Deep Tech / Defence Tech (Landmine Detection)
Headquarters: Vilnius, Lithuania 🇱🇹
Brief
BROSWARM, a Lithuanian startup developing advanced drone technology for landmine detection, partnered with Black Unicorn PR for support on two funding milestones: an initial $100K round followed by a subsequent €800K raise.
The objective was twofold: to position the startup’s solution as a game-changer in humanitarian demining, and to bring attention to the broader issue of landmines, especially in Ukraine, where contamination has reached historic levels.
Our Approach
We crafted a narrative that balanced urgency with innovation, drawing media attention to both the problem and the potential solution.
Messaging Strategy
- Framed the technology as an urgent response to a humanitarian crisis. Landmines caused over 4,700 casualties in 2022, and Ukraine alone has over 30% of its land potentially contaminated .
- We presented BROSWARM’s drones as a practical and scalable solution, combining sensor fusion with AI for accurate, remote detection.
Media Targeting
- Focused outreach on European startup media, regional tech publications from the Baltics and CEE, and defence-focused outlets.
- Highlighted the role of BROSWARM’s Lithuanian roots and its proximity to the Ukrainian crisis.
Results
Key Coverage
- Several European and regional tech media featured the funding rounds, in many cases both rounds: EU Startups, Tech.eu, AIN, Arctic Startup
- Verslo Žinios, Lithuania’s leading business outlet, provided national coverage, as well as local outlets 15min and LRT, Lithuania’s national broadcaster
- Since, BROSWARM appeared in new outlets such as Sifted, as well in additional features in the likes of Tech.eu across Europe and Ukraine, and registered a total of 30+ relevant placements including news, profiles, features and TV
Recognition and Momentum
- BROSWARM was the winner of the NATO Innovation Challenge 2024 for its novel remote sensing technology, praised for safety, speed, and adaptability
- Winner at Deep Tech Momentum Berlin 2025
- Invited to defence and tech innovation events across Europe
- Featured in multiple TV broadcasts and news programs in Lithuania
Investor Buzz
- PR helped trigger renewed investor interest and visibility within defence tech circles – leading to the new round soon after the first investment
- Strengthened credibility ahead of product trials in Ukraine and upcoming commercialisation plans
Client Testimonial
“Black Unicorn PR played a key role in getting the word out about us and our biggest milestones. They truly took the time to understand our mission, and thanks to their work, we were heard globally and successfully raised capital for our first major round. Huge thanks to the team!“
– Ernestas Žvaigždinas, co-founder and CEO
Why It Worked
By connecting BROSWARM’s technological innovation with a real-world crisis, we created a campaign that resonated across geographies and sectors. Rather than treating the funding news as isolated events, we wove them into a broader story about scalable, life-saving innovation from the Baltics.
Clear messaging, targeted outreach, and strategic media placements ensured BROSWARM wasn’t just seen as another startup raising funds, but as a key player addressing one of today’s most urgent global challenges.
We wish the BROSWARM team all the best in their mission to eradicate landmines!
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