Case Study: INZMO

Case studies

Collaboration type: Long-term

Timeframe: 2021–2024

Vertical: Insurtech

About INZMO

INZMO is a Berlin-based insurtech on a mission to radically simplify how consumers engage with insurance, starting with the underserved European rental market. Known for its seamless, fully digital insurance solutions and customer-centric approach, the startup has emerged as one of the most innovative players in the European insurtech landscape.

Founded by Meeri Savolainen, INZMO is not just transforming how renters protect their homes and belongings; it’s also setting new standards for user experience, automation, and the role of women in fintech leadership.

Context and Objectives

The company was in a crucial growth phase when we began working with INZMO in 2021. It had just raised its seed round and needed to establish credibility in a saturated market. While the product was solid and the leadership impressive, it was largely flying under the radar of the broader insurtech and fintech ecosystems.

Our initial goals were threefold:

Build INZMO’s brand awareness across Europe through strategic media placements.
Position founder and CEO Meeri Savolainen as a standout female leader in the space.
Elevate INZMO to top-tier insurtech status, supported by strong thought leadership, recognition, and event presence.

Our work followed a phased strategy that was in sync with the company’s growth.

Results Overview

Over three years of collaboration, we helped take INZMO from an under-the-radar startup to a recognised leader in European insurtech. By identifying the right messages, media, and moments to amplify, we consistently delivered high-impact coverage across top-tier and trade media, podcasts, and industry events.

We positioned INZMO’s founder, Meeri, as a go-to voice in insurtech, particularly for her perspectives on innovation, customer experience, and leadership. We also made sure that INZMO’s milestones (from funding rounds to product launches) landed in the publications that mattered most.

Phase 1: Establishing INZMO’s Market Presence (2021–2022)

Objective: Build visibility, credibility, and trust through PR momentum off the back of the company’s seed round.

Our first phase focused on putting INZMO on the map. We leveraged the company’s funding news and product innovation to secure media coverage in high-authority publications across finance, tech, and startup media.

Key wins:

FinanceFWD and Tech.eu coverage of INZMO’s seed round.
Featured in Business Insider as one of the “Top 26 European Startups to Watch.”
Guest appearances on podcasts such as Insurance Pivot and Voice of FinTeach, helping build early international recognition.

Notable placements:

Phase 2: Positioning Meeri as a Leading Voice in Insurtech (2022–2023)

Objective: Shift from general awareness to industry leadership by building Meeri’s profile and securing industry recognition.

With a strong base established, we moved to elevate INZMO’s founder. Meeri’s story—as a woman leading a fast-growing fintech—resonated strongly with journalists, helping us secure profile interviews and thought leadership content. We also supported her presence at strategic events to build credibility and visibility in key circles.

Key wins:

Featured profile in Insurtech Digital’s Top 10 Women in Insurtech.
Interviews in Fintech Alliance, Insurtech Digital, and The Fintech Times.
Speaking opportunities at TechChill Milano and Reuters Future of Insurance.

Notable placements:

Phase 3: Cementing INZMO as a Top-Tier Insurtech (2023–2024)

Objective: Solidify INZMO’s position as a leading European insurtech through key partnerships, new product launches, and continued thought leadership.

This phase focused on the amplification of major product milestones and strategic recognitions. A key highlight was the launch of INZMO’s AI-powered chatbot, Nimo, garnering widespread media interest. We also built on Meeri’s profile with major podcast appearances and event visibility across Europe and the U.S.

Key wins:

Launch of “Nimo,” INZMO’s ChatGPT-powered tenant chatbot – featured in FF News, Insurtech Digital, Insurance Edge, and The Fintech Times
Recognition in Insurtech Digital’s “Top 10 Insurtechs Based in Continental Europe”
Meeri featured on Insurtech Amplified, AI Lawyer, and other top industry podcasts.
Event presence at Web Summit, ITC Vegas, Insurtech Insights Europe, Tech.eu Summit, Insurtech Live, Money Motion and more!

Notable placements:

A Stronger, Sharper INZMO

Over three years of close collaboration, we helped INZMO evolve its public narrative – first as an exciting newcomer, then as a standout founder-led startup, and finally as an industry-defining force in the European insurtech space.

From early-stage credibility to AI-powered innovation, INZMO now features in key media lists and investor radars, has a highly visible CEO, and is better positioned than ever to scale and lead.

Want to build momentum like INZMO? Get in touch with us for a casual PR coffee chat! ☕️

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