Case Study: Jeff App
Collaboration Type: One-off (x2)
Timeframe: 2021
Vertical: Fintech
Region: Latvia → Southeast Asia
About Jeff App
Jeff App is a Latvian fintech startup with a bold mission: to boost financial inclusion in Southeast Asia by offering a financial comparison platform powered by alternative credit scoring. With a primary focus on Vietnam as a first market, Jeff aimed to support underserved consumers who lack access to traditional credit.
The Challenge
Our task was to help Jeff App clarify and amplify their story, positioning them not as outsiders but as purpose-driven fintech, reconciling their Latvian headquarters with a Southeast Asian market focus. Jeff App is not just a company, but a team of passionate individuals ready to serve Southeast Asia with real technological innovation. This purpose-driven approach is what sets them apart in a region already home to fast-moving fintech innovation.
Strategy
We spotlighted Jeff App’s two core differentiators:
- Underserved market focus: Tackling financial exclusion in Southeast Asia.
- Alternative data tech: Using smartphone metadata to help people build credit profiles when traditional options don’t exist.
By anchoring our narrative around purpose and product and being clear about their operational focus, we made Jeff’s story both credible and compelling to global and regional media.
Results
During our two one-off collaborations, each time we managed to secure exclusive features in TechCrunch, both of which became pivotal moments for the brand:
- Seed round: TechCrunch (March)
- Seed extension: TechCrunch (September)
We also achieved widespread coverage in:
- Southeast Asia startup media (e27, DealStreetAsia and more!)
- Fintech outlets (Finextra, Fintech Times, Crowdfund Insider and more!)
- CEE media (Emerging Europe, ArcticStartup, Delfi.lv and more!)
Why it Worked
The buzz generated by our campaign helped Jeff App secure increased visibility among investors, partners, and media, laying a strong foundation for future growth. They went on to raise more funding and ranked on Sifted’s Eastern Europe fast growth leaderboard!
We’re proud to have played a part in their early momentum, and we continue to root for their mission to build a more inclusive financial future.
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