Since 2020, our partnership with the South African car subscription company Planet42 has helped position Planet42 as one of the most promising mobility startups in Africa.
We have been working with Planet42, a pioneering South African car subscription company, since 2020. Our mission has been to not just enhance their media presence but also to foster connections with key stakeholders in order to support their aspirations for global expansion and establish a robust brand identity. From their initial seed funding to the landmark $100 million in combined equity and debt financing, our activity has resulted in prominent coverage in top-tier publications like Bloomberg, TechCrunch, Reuters, and Business Insider, among others. These initiatives have significantly contributed to positioning Planet42 as a driving force among Africa’s mobility startups.
Our partnership also involved developing a deeper understanding of the intricate African media ecosystem, creating a communication strategy that resonated with local nuances. This approach has led to securing features in top-tier local publications such as Business Day, News24, BusinessTech and Daily Maverick. Elevating the profiles of Planet42’s co-founders to thought leaders, we also secured keynote speaking opportunities at major events and notable podcast appearances.
Working with Black Unicorn PR is like having your own in-house rockstar PR team with the benefit that you can fire them immediately if you want to. But you don’t because they’re awesome!
We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure
