WeRoad, headquartered in Milan, is Europe’s fastest-growing adventure travel scaleup, reshaping grou
Recognised by Interbrand as one of 15 of Italy’s most competitive brands of the next generation, WeRoad sought to expand its corporate PR presence, particularly beyond Italy, and establish itself as a thought leader in group adventure travel – that’s where we come in ;) Through strategic initiatives encompassing press outreach, executive profiling, and thought leadership facilitated by Black Unicorn PR, WeRoad has solidified its reputation as an authority in millennial and solo adventure travel with placements in Skift, Phocuswire, Sifted, Tech.eu, and other travel and startup media. We also secured numerous (earned) speaking engagements at prestigious travel conferences, including World Travel Market, ITB Berlin, and Future Travel Summit.
WeRoad joined the Globetrotters Podcast for a special episode 100, sharing the brand’s vision for the future of group
WeRoad Co-founder and Chief Experience Officer Erika de Santi joined EU Startups to talk community-led travel and scaling WeRoad across Europe.
Co-founder Fabio Bin shared the journey from scrappy startup to €130M in revenue and 300,000 travellers on the Now We Build podcast.
We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure