ABOUT
Black Unicorn PR was founded in 2018 by Julija (JJ) Jegorova. After over a decade of PR experience in-house, agency-side, and as Head of PR at a London-based startup, she decided it was time for a new approach. One that better serves startups and high-growth technology businesses.
In an old-school client-agency relationship, PR teams occasionally touch base but mostly disappear from sight. We waaay prefer the approach of becoming embedded in our client’s team, becoming their ‘remote PR department.’ We like to work closely with founders – we get in their shoes and learn everything about their business in order to become one coherent team.
We know our onions in startup PR and focus on what brings value. That means understanding the world of journalists, editors, events organisers, podcasters, and others.
We’re a remote, global team scattered across the map, but our primary expertise, experience (and heart), is based in Europe. Our team comprises experienced PR veterans; we will never hand accounts over to a junior account manager. Because we actually don’t have any of those.
And our founders? Well, JJ and Mauro are personally involved in your business, ensuring your satisfaction and results that truly reflect your success story—and then some.
We believe in the transformational power of startups in the economy. Be it with innovations for businesses and consumers, job and wealth creation, or generating ideas and tech that will shape the world of tomorrow.
Our mission is to support these game-changing companies with trust, credibility, and visibility that will get them there.
MEET THE TEAM
Meet our team of motivated, caffeine-fuelled ‘corns from across the world! Despite our relative youth, our team equates to years (in some cases, decades) of experience in PR. We take division of labour seriously. Which is why we have people dedicated to content, account managers focussed on the day-to-day stuff, and account directors overseeing the work, ensuring consistency and quality. Our team are all highly qualified, friendly individuals who don’t just get the job done; they get the job done right. The best part is that your account will never be passed on to a junior account manager. Because we actually don’t have any of those.
Julija (JJ) Jegorova
Mauro Battellini
Joe Krasean
Jenna Rosmarin
Alice Lam
Nataliia Natalina
Sean Gough
Louise Newman
What our clients are saying about us
The Black Unicorn team quickly understood our unique identity and potential for PR as we underwent a European and later global expansion. They connected with ours really well. This combination of chemistry, sound processes and creative ideas led to a true force of nature and results that speak for themselves.
“Working with Black Unicorn PR was like drinking HONEY. We got tons of sweet for MONEY. Joe, Agne, Mauro, JJ were professional, friendly, responsive, and sincere. A one-off project naturally turned into a relationship for the long run”
“It’s a pleasure to work with Black Unicorn PR. Their team helped Nordigen with huge long-term value. We are visible in the places that count with positive coverage and participating in relevant media conversations. They are an agency with a true startup mentality and you can see that in the way they work and communicate”
“Hiring Black Unicorn as our PR agency has been fruitful. I can definitely recommend BUPR to any start-up, because working with them makes you feel they are part of your in-house team.”
“The BUPR team has been more than just the standard agency; they’ve become our trusted partner for all things PR and thoughtful leadership content. BUPR’s outstanding PR work helped increase our visibility and establish Credolab as the thoughtful leader it is in alternative data and fintech”
“I have had the pleasure of working with them since 2020 and they have proven to be an integral part of our day-to-day activities. They are always one step ahead in the game and have greatly increased our name recognition. I can’t thank the BUPR team enough for all they have done and continue to do for us!”
“Working with Black Unicorn PR is like having your own in-house rockstar PR team with the benefit that you can fire them immediately if you want to. But you don’t, because they’re awesome!”
“It was as seamless as it could get with the guys at Black Unicorn. There was an immediate click in communication style and work culture. I highly recommend BUPR for startups trying to get coverage in top tier publications. All results, no BS.”
Let's work together
We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure
