Client: Samphire Neuroscience
Vertical: medtech
Project Type: One-off PR campaign
Focus: $2.3M pre-seed raise, Q1 2024
HQ: London, UK 🇬🇧
Brief
Samphire Neuroscience, a UK-based medtech startup, approached us to help announce their $2.3M pre-seed round. Their goal: spark international interest in their pioneering, non-invasive wearable designed to address menstrual pain.
The product was innovative. Our challenge was to cut through the noise of health and biotech funding stories with a nuanced message that positioned them as scientifically credible, consumer-ready, and mission-driven.
Our Approach
- Positioned Samphire as a breakthrough neurotech company, not just a niche health startup.
- Worked closely with the founders to fine-tune messaging that balanced scientific legitimacy and consumer benefit, without over-relying on buzzwords.
- Locked in an exclusive with TechCrunch, building a strong narrative and prepping all necessary assets to land a standout piece.
Results
We achieved high-quality coverage that created lasting momentum.
- TechCrunch exclusive by Natasha Lomas:
“Samphire Neuroscience is building a brain stimulating wearable for period pain”
This wasn’t just a win on day one; the piece was referenced again in TechCrunch’s follow-up content and helped establish credibility with future media.
Widespread Media Impact
- Featured in: Tech.eu, UKTN, Tech Funding News, EU Startups, Femtech Insider, Maddyness… twice, EuroNews, BuiltIn, Startups Magazine, and more.
Follow-On Opportunities
- Invited to appear on the TechTalks podcast, gaining access to a broader audience in the tech ecosystem.
- Cited in trend and roundup features long after the initial campaign window.
Why It Worked
By treating Samphire’s story with ambition and depth, we helped elevate the company’s narrative. The earned media we facilitated didn’t just announce a round; it framed the future for a category-defining product.
Samphire has since gone on to close their seed round and land coverage in even more high-profile publications. We really like this product, and we’re so proud of our part in its origins.
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