Client: Tinggly
Project Type: Consumer + Corporate PR (One-off Projects, 2019–2020)
Sector: Ecommerce / Travel
HQ: Vilnius, Lithuania 🇱🇹
Brief
Tinggly is a Vilnius-based ecommerce company on a mission to help people gift stories, not stuff. Its platform offers curated experience gift vouchers — from skydiving in New Zealand to cooking classes in Bangkok — all available online and redeemable globally. Tinggly approached Black Unicorn PR to raise its international profile ahead of key gifting seasons and to sharpen its corporate positioning around sustainability and experience-led commerce.
The goal was twofold:
- Land high-impact consumer coverage in seasonal gift guides.
- Build thought leadership and credibility around Tinggly’s sustainability story, team, and business model.
Our Approach
We crafted a dual strategy that combined timely, consumer-driven pitching with narrative-led founder profiling and newsworthy campaign moments.
On the consumer side, we inserted Tinggly into globally-read gift guides and shopping features around Christmas, Valentine’s Day, Father’s Day, and Boxing Day. We pitched Tinggly not just as a gifting platform, but as a solution for last-minute shoppers, sustainability-focused consumers, and people craving more meaningful presents.
On the corporate side, we framed Tinggly’s mission — to replace material gifts with memorable experiences — within the context of climate awareness and shifting consumer habits. We secured features around its environmental initiatives, like offsetting 200% of the carbon emissions from every experience sold, and its creative campaigns such as “Blogger House,” an accommodation space in Vilnius for traveling influencers.
Tinggly’s founders — particularly CEO Linas Ceikus and Chief Strategy Officer Alex Gibb — were positioned as credible voices in sustainability, ecommerce, and startup leadership. Their backstory, global outlook, and passion for meaningful gifting helped anchor the brand narrative in both lifestyle and business press.
Results
Tinggly earned widespread international coverage across top-tier outlets, consistently appearing in highly competitive gift guide features and trend pieces on ethical gifting, travel, and ecommerce.
Media wins (including top tier!):
- The New York Times: “Have App, Will Travel Like a Local”
- Business Insider: “Tinggly wants people to gift experiences instead of material items”
- Harvard Business Review: Featured in “The Elusive Green Consumer”
- Forbes: “The Best Last-Minute Gifts Your Money Can Buy”, “Valentine’s Day Gift Guide”
- The Guardian: “The Last-Minute Christmas Gift Guide”
- Esquire: “25 Best Gift Experiences for People Who Hate Sitting at Home”
- Metro UK: Father’s Day gift guide
- Stuff NZ: “Christmas Gift Guide for Kiwi Travellers”
- The Times (UK): Travel feature
- Emerging Europe, Drift Travel, Thrive Global, Global News Canada, and more
Coverage spanned the UK, US, Australia, Canada, and the Baltics, aligning with Tinggly’s global customer base and multilingual platform.
Client testimonial
“From the start it’s been a pleasure to work with the Black Unicorn team. They have been generous with their time and attentive, but more importantly they’ve demonstrated great listening skills and the ability to produce great material from day one. Working with a complex issue to communicate, it was clear from the get-go that they ‘got it’. This put us all at ease and made life easy to roll forward. I’d be happy to recommend them – enjoy making the chemistry work!”
Alex Gibb, Co-founder of Tinggly
Why It Worked
Tinggly’s proposition — gifting experiences over things — naturally tapped into broader cultural trends: minimalism, conscious consumption, and the rise of meaningful travel. We shaped this core idea into multiple media narratives that resonated with both lifestyle editors and business desks.
The brand’s seasonal relevance made it a strong fit for gift guides, while initiatives like the Blogger House added originality and local colour for deeper storytelling. Founder accessibility, a clear sustainability message, and a global appeal helped Tinggly compete with larger platforms in the media spotlight — and win.
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